Author - Iulia Pardau

Your marketing department should use marketing frameworks. Why? Because they can overcome the moments of insecurity and instability in the process of marketing strategy implementation. Building a medium-long marketing strategy is recommended when you have to manage budgets and set business objectives.

Building a Startup is a challenge. The moment when the new business is launched on the market is full of enthusiasm specific to a man who wants to change the world. Certainly, your new product will bring value and will innovate the market, yet the first condition is that your mission is understood, and your voice is[...]

Building a Startup is a challenge. The moment when the new business is launched on the market is full of enthusiasm specific to a man who wants to change the world. Certainly, your new product will bring value and will innovate the market, yet the first condition is that your mission is understood, and your voice is[...]

Leaving behind 2018, it’s time to acknowledge the significant shift that will occur in the recruiting landscape in 2019. According to MRINetwork, 90% of recruiters say today’s labor market is candidate-driven, up from 86% in 2017. We live in a candidate-driven market, where the employee experience is synonymous with[...]

Saas Marketing Automation was created to improve the financial performance of companies, and to propel businesses in the race for customer attention. Thanks to automation, startups hold power to compete on the market with the big players from various industries. The most important aspect is proper implementation so[...]

Lead generation is a big challenge for tech companies and especially for tech startups. There are many reasons why startups fail, and one of them can be a poor marketing strategy.

Brace yourselves because we are in Q4, and it’s time to start planning the marketing budgets for 2019

If you are a marketer in the IT space, you know how difficult it is to find new methods to increase lead generation and attract new customers. The sales pipeline has become an extended buying cycle for IT companies, which spend more time on the innovation process and product development, than on promoting the services[...]

What is Digital Branding? It means communicating about a company’s uniqueness, values and services on digital channels, and attracting customers online through digital marketing levers: SEO, PPC, social media channels, influencers, content marketing and online advertising.

More and more companies are going through a massive digital transformation, and their customers are involved in this process too. The overload of information that runs on channels and platforms determine businesses to acquire Marketing Automation tools in order to communicate more effectively, generate new leads and[...]