Tag - Social media marketing

As human beings we have a natural tendency to share our good or bad experiences. We enjoy our great moments with the ones we love and seek for support in times of need. We seek approval, advice or support. Social media networks made it so easy for us to broadcast our lives and any experience we share could influence[...]

As human beings we have a natural tendency to share our good or bad experiences. We enjoy our great moments with the ones we love and seek for support in times of need. We seek approval, advice or support. Social media networks made it so easy for us to broadcast our lives and any experience we share could influence[...]

The financial and banking industries are sectors where success is strongly related to reputation, brand image, customer relationship. Until now, social media has been quite of a thorny issue in this field, the conversations around this topic being filled with all sorts of misconceptions. This made the financial and[...]

The financial and banking industries are sectors where success is strongly related to reputation, brand image, customer relationship. Until now, social media has been quite of a thorny issue in this field, the conversations around this topic being filled with all sorts of misconceptions. This made the financial and[...]

The “do-it-yourself” (DIY) trend has been growing in the last few years. This approach is because people want to save money and do things themselves, gaining a self-efficiency feeling that most of us lack nowadays. This growth is due mainly to the rise of social media.

The “do-it-yourself” (DIY) has become a growing trend in the last few years. People want to save money and to do things themselves, gaining a self-efficiency feeling that most of us seem to lack nowadays. This growth is mostly due to the rise of social media. People have become more and more resourceful when it comes[...]

Every B2B marketer knows it’s a must to include Facebook in their social media strategy but more than often they seem to struggle to get results from a business page. That’s because they often approach it as a personal profile, when, in fact, it should be approached as an extension of their company website and blog.

Nowadays, every company owner knows you cannot afford not to embrace social media. The question is how to do it in order to really get the most out of it. There are so many social platforms across the web, that it’s becoming harder and harder to keep track of them and to be able to exploit their true value. People[...]

Nowadays, every company owner knows you cannot afford not to embrace social media. The question is how to do it in order to really get the most out of it. There are so many social platforms across the web, that it’s becoming harder and harder to keep track of them and to be able to exploit their true value. People[...]

This question is on the lips on every marketer out there. Driving higher conversion rates for our clients highly depends on the effectiveness of the landing page itself. There aren’t any 100% failed proof recipes, but there are a couple of things you should keep in mind to make sure you’re not pulling the rug from[...]