The rise of DIY and social media

The “do-it-yourself” (DIY) trend has been growing in the last few years. This approach is because people want to save money and do things themselves, gaining a self-efficiency feeling that most of us lack nowadays. This growth is due mainly to the rise of social media.

In addition, people have become increasingly resourceful when it comes to DIY projects because now you can find any resource you need on the web and, more importantly, relevant advice.

Integrating social media into their marketing strategy has become crucial for a DIY business. You cannot afford not to do it anymore, no matter how big or small your business is. The important part is to choose the appropriate channels for your company’s needs and focus your best efforts there.

The most prominent reasons for being present for your targeted audience are building awareness, responding to customer questions, and networking.

One of the most important social media platforms where you should be present as a DIY company is Pinterest. It has become tremendously popular relatively quickly, especially for people preoccupied with DIY projects. Pinterest has a particular category called “DIY and Crafts,” where people can find inspiration and exchange ideas, instructions, and images for their projects. With Pinterest, you can search for whatever project or task you are trying to complete, and there might be someone else might have posted their instructions or found instructions somewhere else on the web and pinned them.

Consider the extremely high conversion rates of Pinterest and put efforts into your boards related to the sector in which you operate. 

Social media also brings the element of interactivity, which is very important for DIY companies. You want your customers to exchange tips and tricks about your products – it’s an excellent way to become viral. In addition, a strong presence on social media networks will bring your audience together, allowing them to share common interests while making your company more visible.

A good strategy for a DIY company should also involve audio and visual coaching. For this step, you must integrate YouTube into your online marketing plan. Search results for “DIY” return over 1.5 million video results, giving consumers guidance on everything you could think of. 

Next, you can create your own branded YouTube channel, offering advice to your subscribers and showing them exactly how they could use your products.

Blogs are essential to any company’s marketing strategy, especially for DIY companies. It’s a popular source for DIY companies to showcase their projects and instruct followers on how they can do them. It’s a great way to keep your audience close and gives you the chance to understand their needs better.

Social channels allow you to position your brand as an educator and thought leader in your industry, thus leading to increased brand awareness and sales. It also allows you to showcase products in a not-so-pushy way.

One other significant benefit of using social media comes when we’re talking about customer care. Many people prefer social customer care to contact a company by email or phone. Therefore, social media has also become a tool for customer service. This is particularly important for DIY companies that thrive from keeping their customers close, involved, and asking for advice.

Make the most of your social media presence by offering excellent customer care. Be responsive online, be helpful, and dedicate time to providing resources to your audience to increase loyalty.

What are the best social media channels for the DIY industry? What worked best for you? Share your experiences in the comments below.