Tag - Blog

The financial and banking industries are sectors where success is strongly related to reputation, brand image, customer relationship. Until now, social media has been quite of a thorny issue in this field, the conversations around this topic being filled with all sorts of misconceptions. This made the financial and[...]

The “do-it-yourself” (DIY) trend has been growing in the last few years. This approach is because people want to save money and do things themselves, gaining a self-efficiency feeling that most of us lack nowadays. This growth is due mainly to the rise of social media.

The “do-it-yourself” (DIY) has become a growing trend in the last few years. People want to save money and to do things themselves, gaining a self-efficiency feeling that most of us seem to lack nowadays. This growth is mostly due to the rise of social media. People have become more and more resourceful when it comes[...]

Every B2B marketer knows it’s a must to include Facebook in their social media strategy but more than often they seem to struggle to get results from a business page. That’s because they often approach it as a personal profile, when, in fact, it should be approached as an extension of their company website and blog.

Nowadays, every company owner knows you cannot afford not to embrace social media. The question is how to do it in order to really get the most out of it. There are so many social platforms across the web, that it’s becoming harder and harder to keep track of them and to be able to exploit their true value. People[...]

Nowadays, every company owner knows you cannot afford not to embrace social media. The question is how to do it in order to really get the most out of it. There are so many social platforms across the web, that it’s becoming harder and harder to keep track of them and to be able to exploit their true value. People[...]

The call to action (CTA) is the makes it or breaks it element of your content marketing strategy. Its effectiveness will establish the visitor’s level of engagement with your company/organization.

Linkedin it’s one of the most important B2B social networks out there. It offers you great opportunities to really get to know and engage your targeted audience, especially using Linkedin Groups.

The main idea behind Inbound Marketing is to help your prospects find you, learn about you, even before they decide they need you. The awareness you will create via organic search will later translate into brand preference and ultimately, into leads and revenue.

After what felt like the longest winter of all time, we finally got some real spring weather in New England this weekend. Our Bucharest office recently changed locations. Fresh start is the operative phrase on both sides of the Atlantic! As a new month, new season, and new quarter begin, I imagine you and your[...]