Tag - Blog

One of the biggest challenges for any business that’s just getting its start with social media is: how do you know if you’re “doing it right”?  Without some background knowledge of the space, defining and achieving ROI can be very frustrating and very difficult.

Two weeks ago, I wrote a blog discussing elements of your company’s website that will cause people to x out almost immediately.  After publishing, I started a discussion in the LinkedIn Marketing Communication group to see what other features drove people crazy. The thread has elicited some very impassioned and[...]

Identifying and connecting with online influencers is one of the most important aspects of any social marketer’s job.  By establishing relationships with these individuals, you are not only extending the reach of your marketing content, but also augmenting your business’ social proof. Very few purchasers are going to[...]

Now that you’ve had time to establish your strategy and day-to-day routine for marketing with Pinterest and Instagram, don’t you think you’re overdue for a new weapon on your social utility belt? Ok, maybe you weren’t “dying” for one, but whether you like it or not, there’s a new player on the block. Vine, owned by[...]

Now that you’ve had time to establish your strategy and day-to-day routine for marketing with Pinterest and Instagram, don’t you think you’re overdue for a new weapon on your social utility belt? Ok, maybe you weren’t “dying” for one, but whether you like it or not, there’s a new player on the block. Vine, owned by[...]

Social media’s influence on business, in both the B2B and B2C sectors, continues to grow every day. Prominent amounts of business websites now display social tabs, asking the visitor, “follow us,” on anywhere from one to several different networks. Trade shows and conferences typically have their own official hashtag.[...]

First impressions are incredibly important. It doesn’t matter if it’s an introductory client meeting, a job interview, or a first date.  The way you are perceived in the first few moments of meeting someone new will have a profound impact on your relationship going into the future.

Earlier this week, I discussed the growing impact mobile web access is having on B2B marketing. As one can imagine, the more smart phones and tablets develop, the more remote web traffic will continue to increase. With decision makers reading emails, reviewing websites, etc while out of the office, new opportunities[...]

Earlier this week, I discussed the growing impact mobile web access is having on B2B marketing. As one can imagine, the more smart phones and tablets develop, the more remote web traffic will continue to increase. With decision makers reading emails, reviewing websites, etc while out of the office, new opportunities[...]

As of last year, almost ten percent of all US web traffic came via mobile devices. With the booming popularity of smart phones and tablets, most people do not see this number dipping below the double digits any time soon. I recently discussed some issues B2B marketers should consider prior to rolling out a mobile[...]