Tag - Behind the scenes

The entertainment industry seems to be the best fit for driving business through social media marketing. The main reason for this is that they share the same goals: entertaining and connecting people.

The entertainment industry seems to be the best fit for driving business through social media marketing. The main reason for this is that they share the same goals: entertaining and connecting people.

These are good times for e-commerce businesses. People’s schedules are getting busier, we all want to avoid crowded places and to save every bit of time that we can. The consumers’ decision making process is continuously changing and adapting to the online and social media technology. The challenge for all the[...]

For a while, Google+ has been one of the social platforms that often got overlooked by marketers, even though it plays a major role in search engine optimization (SEO). For that reason alone if nothing else, Google+ is in fact a very powerful tool to have in your social media strategy.

If you want good business, you need to go after it. While in the perfect world, your phone would be ringing off the hook all day with clients offering you business, the reality is that if you want to be successful you need to take initiative. And cold calling is an effective sales tactic if done properly.

The “do-it-yourself” (DIY) trend has been growing in the last few years. This approach is because people want to save money and do things themselves, gaining a self-efficiency feeling that most of us lack nowadays. This growth is due mainly to the rise of social media.

The “do-it-yourself” (DIY) has become a growing trend in the last few years. People want to save money and to do things themselves, gaining a self-efficiency feeling that most of us seem to lack nowadays. This growth is mostly due to the rise of social media. People have become more and more resourceful when it comes[...]

Every B2B marketer knows it’s a must to include Facebook in their social media strategy but more than often they seem to struggle to get results from a business page. That’s because they often approach it as a personal profile, when, in fact, it should be approached as an extension of their company website and blog.

The call to action (CTA) is the makes it or breaks it element of your content marketing strategy. Its effectiveness will establish the visitor’s level of engagement with your company/organization.

This question is on the lips on every marketer out there. Driving higher conversion rates for our clients highly depends on the effectiveness of the landing page itself. There aren’t any 100% failed proof recipes, but there are a couple of things you should keep in mind to make sure you’re not pulling the rug from[...]