Tag - B2b marketing

As we enter the second quarter of 2019, you will notice that the search engines are becoming smarter by the day thanks to the latest developments in artificial intelligence, machine learning and big data analysis. Unless your tech startup is staying on top of these many changes, you can risk seeing it sink into the[...]

As your company starts growing, you will find it more difficult to maintain 1:1 relationship with your customers. Your marketing program will become too complex to handle only with Outlook, Word, and Excel spreadsheets and this is when marketing automation comes to the rescue.

At NNC Services, we love inbound marketing. However, inbound is not the perfect solution for all our Tech customers as it needs an extended period to deliver results. In B2B, outbound marketing is a faster approach, which if executed well it has the potential to increase the business’ market share with the minimum[...]

Your marketing department should use marketing frameworks. Why? Because they can overcome the moments of insecurity and instability in the process of marketing strategy implementation. Building a medium-long marketing strategy is recommended when you have to manage budgets and set business objectives.

Building a Startup is a challenge. The moment when the new business is launched on the market is full of enthusiasm specific to a man who wants to change the world. Certainly, your new product will bring value and will innovate the market, yet the first condition is that your mission is understood, and your voice is[...]

Building a Startup is a challenge. The moment when the new business is launched on the market is full of enthusiasm specific to a man who wants to change the world. Certainly, your new product will bring value and will innovate the market, yet the first condition is that your mission is understood, and your voice is[...]

Leaving behind 2018, it’s time to acknowledge the significant shift that will occur in the recruiting landscape in 2019. According to MRINetwork, 90% of recruiters say today’s labor market is candidate-driven, up from 86% in 2017. We live in a candidate-driven market, where the employee experience is synonymous with[...]

Saas Marketing Automation was created to improve the financial performance of companies, and to propel businesses in the race for customer attention. Thanks to automation, startups hold power to compete on the market with the big players from various industries. The most important aspect is proper implementation so[...]

Lead generation is a big challenge for tech companies and especially for tech startups. There are many reasons why startups fail, and one of them can be a poor marketing strategy.

Brace yourselves because we are in Q4, and it’s time to start planning the marketing budgets for 2019