Tag - B2b marketing

Many B2B companies have turned their backs on social media marketing. However, they have to realize that things have changed. Social media is a never-ending and shifting landscape. If your business never engages in experimenting, then it will never leave its comfort zone - you might as well hang a “Closed” sign on[...]

More and more companies, from the largest corporations to SMEs, realize the necessity of an online presence in order to develop their businesses. The blog is one of the best online tools that can help any start-up or well-positioned business to attract new customers or develop a closer relationship with those who[...]

Customers are becoming more aware, circumspect and more careful when it comes to spending and investing their budgets. Now that social media and the online environment allow us to know everything about the products and services, the selling tactics change.

During their visit to USA last week, our own Loredana Niculae (CEO) and Oana Burghelea (COO), were invited to one of the hottest Social Media radio shows, Desocial Strategies, hosted by Jeffrey DeSocio on one of the leading online business radios in US, UR Business Network.

It is a truth universally acknowledged that every sales process has to start with creating a new connection with a potential customer, and this is particularly true for B2B sales. For some years now, social media has created the perfect environment to foster meaningful connections with our target audience.

From working on hundreds of campaigns for our clients, we’ve noticed that most of them see telemarketing as an isolated activity. However, to deliver results, telemarketing is much more effective if it’s closely integrated with related activities. Maximum benefits must be extracted from the best point about[...]

Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters[...]