Tag - B2b marketing

Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters[...]

B2B companies are constantly looking for new prospects that can benefit from their services. As a result, lead generation is one of the most critical and challenging B2B pursuits. BtoB Magazine surveyed US B2B marketers and found that in 2013, generating more leads remained their top challenge, cited by 60% of[...]

In his book “Purple Cow: Transform Your Business by Being Remarkable”, Seth Godin says that the key to success is to find a way to stand out, to be remarkable. The most memorable and successful marketing campaigns create emotions and bonds with their audiences.

In his book “Purple Cow: Transform Your Business by Being Remarkable”, Seth Godin says that the key to success is to find a way to stand out, to be remarkable. The most memorable and successful marketing campaigns create emotions and bonds with their audiences.

What better way to start a new year than to stay informed and prepare for future opportunities? B2B marketing arena makes no difference, on the contrary. It is already a fact that, with each passing year, marketing and social media are evolving faster and faster.

Do you have a new product or service, or you are in the process of deploying one and you don’t know how to market it?

Without promoting a new and fresh product or service, no matter how well it’s made, the chances of success are very small. First of all, you must ensure that the product or service you offer is usable[...]

In a world dominated by big names, it is quite challenging for IT startups to make it on the market. Even though Eastern Europe delivered several successful stories including Prezi and LogMeIn from Hungary, uberVU and InterAKT from Romania, AVG and Avast from the Czech Republic, Nordeus from Serbia, Filestube from[...]

Many people ask themselves how to be successful when establishing a new business. And by this I mean how to have many satisfied clients. In the 3.0 marketing era, in order to have success, it is essential to address to people’s needs or fears when launching a new product or service. Especially in the situation when[...]