The last few years have been quite an exciting time for data-driven marketers, with the ability to continually refine audience segmentation and targeting and take advantage of the advanced functionality available in marketing automation platforms.
8
Mar
Tips on Tracking B2B Marketing Channel Performance
Marketers frequently assess the effectiveness of campaigns and channels. Opens, clicks, unsubscribes, and purchases might all be important email analytics. It might be cost-per-click and cost-per-conversion for PPC advertisements.
10
May
Which Paid Advertising platform works best for your B2B business?
In the context of last year’s changes concerning data privacy (GDPR and California Consumer Privacy Act), online data collection has an altered growth. These data protection regulation had a massive impact on marketing activities as well. B2B marketers can't use anymore personal details to run targeted campaigns, and[...]