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Nowadays, every company owner knows you cannot afford not to embrace social media. The question is how to do it in order to really get the most out of it. There are so many social platforms across the web, that it’s becoming harder and harder to keep track of them and to be able to exploit their true value. People[...]

Nowadays, every company owner knows you cannot afford not to embrace social media. The question is how to do it in order to really get the most out of it. There are so many social platforms across the web, that it’s becoming harder and harder to keep track of them and to be able to exploit their true value. People[...]

The call to action (CTA) is the makes it or breaks it element of your content marketing strategy. Its effectiveness will establish the visitor’s level of engagement with your company/organization.

This question is on the lips on every marketer out there. Driving higher conversion rates for our clients highly depends on the effectiveness of the landing page itself. There aren’t any 100% failed proof recipes, but there are a couple of things you should keep in mind to make sure you’re not pulling the rug from[...]

Linkedin it’s one of the most important B2B social networks out there. It offers you great opportunities to really get to know and engage your targeted audience, especially using Linkedin Groups.

The main idea behind Inbound Marketing is to help your prospects find you, learn about you, even before they decide they need you. The awareness you will create via organic search will later translate into brand preference and ultimately, into leads and revenue.

After what felt like the longest winter of all time, we finally got some real spring weather in New England this weekend. Our Bucharest office recently changed locations. Fresh start is the operative phrase on both sides of the Atlantic! As a new month, new season, and new quarter begin, I imagine you and your[...]

One of the biggest challenges for any business that’s just getting its start with social media is: how do you know if you’re “doing it right”?  Without some background knowledge of the space, defining and achieving ROI can be very frustrating and very difficult.

Two weeks ago, I wrote a blog discussing elements of your company’s website that will cause people to x out almost immediately.  After publishing, I started a discussion in the LinkedIn Marketing Communication group to see what other features drove people crazy. The thread has elicited some very impassioned and[...]

Identifying and connecting with online influencers is one of the most important aspects of any social marketer’s job.  By establishing relationships with these individuals, you are not only extending the reach of your marketing content, but also augmenting your business’ social proof. Very few purchasers are going to[...]