Blog

Now that you’ve had time to establish your strategy and day-to-day routine for marketing with Pinterest and Instagram, don’t you think you’re overdue for a new weapon on your social utility belt? Ok, maybe you weren’t “dying” for one, but whether you like it or not, there’s a new player on the block. Vine, owned by[...]

Now that you’ve had time to establish your strategy and day-to-day routine for marketing with Pinterest and Instagram, don’t you think you’re overdue for a new weapon on your social utility belt? Ok, maybe you weren’t “dying” for one, but whether you like it or not, there’s a new player on the block. Vine, owned by[...]

Social media’s influence on business, in both the B2B and B2C sectors, continues to grow every day. Prominent amounts of business websites now display social tabs, asking the visitor, “follow us,” on anywhere from one to several different networks. Trade shows and conferences typically have their own official hashtag.[...]

First impressions are incredibly important. It doesn’t matter if it’s an introductory client meeting, a job interview, or a first date.  The way you are perceived in the first few moments of meeting someone new will have a profound impact on your relationship going into the future.

Earlier this week, I discussed the growing impact mobile web access is having on B2B marketing. As one can imagine, the more smart phones and tablets develop, the more remote web traffic will continue to increase. With decision makers reading emails, reviewing websites, etc while out of the office, new opportunities[...]

Earlier this week, I discussed the growing impact mobile web access is having on B2B marketing. As one can imagine, the more smart phones and tablets develop, the more remote web traffic will continue to increase. With decision makers reading emails, reviewing websites, etc while out of the office, new opportunities[...]

As of last year, almost ten percent of all US web traffic came via mobile devices. With the booming popularity of smart phones and tablets, most people do not see this number dipping below the double digits any time soon. I recently discussed some issues B2B marketers should consider prior to rolling out a mobile[...]

If you frequent this blog, you may have noticed an increased emphasis on visual content over the past few months.  While written content will always have an integral role in a business’ marketing activities, there is no denying that visual content has gained significant traction over the past few years. Image-heavy[...]

“Go where your audience is.” It’s a piece of advice that social marketers encounter all of the time. Whether you are a B2B or B2C company, if people are engaging with a site, your business should be there, right? For the most part, people would agree. However, there is one social network that has proven to be a point[...]

If you’re a marketer, you know the importance of quality content.  You hear it every day.  Google the phrase, “Content is king,” and you will be rewarded with over 1.1 million pieces of content.  The latest search engine algorithm tweaks reward sites that consistently produce original pieces. Without memorable, engaging[...]