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An old Chinese curse says “May you live in interesting times” and surely no one can deny that current developments in technology qualify as interesting. As a result, it’s not easy being a start-up – around 60% see their 3^rd birthday and only 35 % get to 10 years old (according to studies from the US Bureau of Labor[...]

What better way to start a new year than to stay informed and prepare for future opportunities? B2B marketing arena makes no difference, on the contrary. It is already a fact that, with each passing year, marketing and social media are evolving faster and faster.

Do you have a new product or service, or you are in the process of deploying one and you don’t know how to market it?

Without promoting a new and fresh product or service, no matter how well it’s made, the chances of success are very small. First of all, you must ensure that the product or service you offer is usable[...]

In a world dominated by big names, it is quite challenging for IT startups to make it on the market. Even though Eastern Europe delivered several successful stories including Prezi and LogMeIn from Hungary, uberVU and InterAKT from Romania, AVG and Avast from the Czech Republic, Nordeus from Serbia, Filestube from[...]

Many people ask themselves how to be successful when establishing a new business. And by this I mean how to have many satisfied clients. In the 3.0 marketing era, in order to have success, it is essential to address to people’s needs or fears when launching a new product or service. Especially in the situation when[...]

Who would think that Starbucks could ever fail in social media? Well, with social media, everything is possible. Find out how quickly it is possible to commit missteps in social media in the following examples below and what to do in order to avoid them: