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Many people ask themselves how to be successful when establishing a new business. And by this I mean how to have many satisfied clients. In the 3.0 marketing era, in order to have success, it is essential to address to people’s needs or fears when launching a new product or service. Especially in the situation when[...]

Who would think that Starbucks could ever fail in social media? Well, with social media, everything is possible. Find out how quickly it is possible to commit missteps in social media in the following examples below and what to do in order to avoid them:

So you have this new marvelous website and a new Facebook page that you hope will make your audience love you. But you have to build this audience first. Where to begin? Here are number of ways to popularize your Facebook page and make everyone to „like” you:

Anticipating your audience's buying behavior, purchasing decisions and how to interact with your leads has become essential. Companies can successfully shorten the sales cycle by qualifying and prioritizing prospects, attracting well-informed customers, which determines an increase in revenue.