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In a global market dominated by large corporations and empowered customers, small and mid-sized enterprises (SMEs) are constantly trying to find new ways to stand out in the crowd and engage with their clients. Social media is a powerful branding tool and it’s essential to use it in the marketing mix. However, most[...]

In his book “Purple Cow: Transform Your Business by Being Remarkable”, Seth Godin says that the key to success is to find a way to stand out, to be remarkable. The most memorable and successful marketing campaigns create emotions and bonds with their audiences.

In his book “Purple Cow: Transform Your Business by Being Remarkable”, Seth Godin says that the key to success is to find a way to stand out, to be remarkable. The most memorable and successful marketing campaigns create emotions and bonds with their audiences.

Since Facebook introduced the Like button in 2010, getting likes from users has become social marketing’s Holy Grail. Companies were now able to easily communicate with their fans, on their own turf,  without spending virtually any money.

An old Chinese curse says “May you live in interesting times” and surely no one can deny that current developments in technology qualify as interesting. As a result, it’s not easy being a start-up – around 60% see their 3^rd birthday and only 35 % get to 10 years old (according to studies from the US Bureau of Labor[...]

An old Chinese curse says “May you live in interesting times” and surely no one can deny that current developments in technology qualify as interesting. As a result, it’s not easy being a start-up – around 60% see their 3^rd birthday and only 35 % get to 10 years old (according to studies from the US Bureau of Labor[...]

What better way to start a new year than to stay informed and prepare for future opportunities? B2B marketing arena makes no difference, on the contrary. It is already a fact that, with each passing year, marketing and social media are evolving faster and faster.

Do you have a new product or service, or you are in the process of deploying one and you don’t know how to market it?

Without promoting a new and fresh product or service, no matter how well it’s made, the chances of success are very small. First of all, you must ensure that the product or service you offer is usable[...]

In a world dominated by big names, it is quite challenging for IT startups to make it on the market. Even though Eastern Europe delivered several successful stories including Prezi and LogMeIn from Hungary, uberVU and InterAKT from Romania, AVG and Avast from the Czech Republic, Nordeus from Serbia, Filestube from[...]