Blog

Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters[...]

Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters[...]

B2B companies are constantly looking for new prospects that can benefit from their services. As a result, lead generation is one of the most critical and challenging B2B pursuits. BtoB Magazine surveyed US B2B marketers and found that in 2013, generating more leads remained their top challenge, cited by 60% of[...]

The rapid spreading of mobile devices and the photo editing tools that are easier and easier to use allowed us all to become publishers. Marketers in all industries noticed how much brand engagement they receive if they communicate with images rather than words. Visual content is on the rise since 2012 but in 2014 it[...]

In a global market dominated by large corporations and empowered customers, small and mid-sized enterprises (SMEs) are constantly trying to find new ways to stand out in the crowd and engage with their clients. Social media is a powerful branding tool and it’s essential to use it in the marketing mix. However, most[...]

In his book “Purple Cow: Transform Your Business by Being Remarkable”, Seth Godin says that the key to success is to find a way to stand out, to be remarkable. The most memorable and successful marketing campaigns create emotions and bonds with their audiences.

In his book “Purple Cow: Transform Your Business by Being Remarkable”, Seth Godin says that the key to success is to find a way to stand out, to be remarkable. The most memorable and successful marketing campaigns create emotions and bonds with their audiences.

Since Facebook introduced the Like button in 2010, getting likes from users has become social marketing’s Holy Grail. Companies were now able to easily communicate with their fans, on their own turf,  without spending virtually any money.

An old Chinese curse says “May you live in interesting times” and surely no one can deny that current developments in technology qualify as interesting. As a result, it’s not easy being a start-up – around 60% see their 3^rd birthday and only 35 % get to 10 years old (according to studies from the US Bureau of Labor[...]