18
May
Navigon
By Lead Generation, Content Marketing, Strategy
THE CLIENT
NAVIGON is a software development company, specialised in navigation systems, as well as telephone applications and design. The company has recently passed under Garmin’s ownership. NNC Services has been collaborating with NAVIGON’s Romanian subsidiary for almost an year; the aim of the partnership is to increase awarness for NAVIGON Romania products and bring in new projects.
CHALLENGES
- Promoting NAVIGON Romania’s mobile development outsourcing, a service not associated with the company’s image.
- Identifying the right targets for generating leads.
- Building reputation for the subsidiary in Romania, concomitant with the company’s transition from NAVIGON to Garmin’s portfolio of brands.
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