Best PPC & Google Ads Statistics for your 2022 Strategy

If you're reading this, you've probably heard of pay-per-click (PPC) advertising and Google Ads - the industry's premier advertising platform. Is Google Ads, however, the finest ad network for your company?

Why use PPC (and Google Ads)?

When it comes to online advertising, PPC is one of the most cost-effective ways to raise brand recognition, increase website traffic, and drive purchases, in-store visits, leads, and phone calls – and Google is one of the most effective platforms for achieving these goals. Take a look at the following PPC statistics to learn why:

1. People who click on advertising are 50% more likely to buy anything.
2. Ads on the internet raise brand recognition by 80%.
3. Google processes 63,000 queries every second, accounting for 90% of all desktop searches.
4. Google controls 76% of the search engine market.
5. Google controls 73% of the sponsored search industry.
6. A PPC campaign is used by 65% of small-to-medium-sized enterprises.

Why does PPC (and Google Ads) work?

1. 90% agree advertisements have an impact on their purchasing decisions.
2. Paid search advertising, according to 75% of users, makes it simpler to discover information.
3. 66% of customers prefer internet buying over traditional purchasing.
4. A Google ad has been clicked on by 63% of people.
5. For buying suggestions, 59% of respondents prefer to go online.
6. A total of 58% of millennials bought something after seeing it advertised online or on social media.

Is Google Ads cost-effective?

1. Google's return on investment (ROI) is 8:1 — or $8 for every $1 spent 
2. The typical ad spend for small-to-midsized enterprises is $9000-$10,000
3. A daily budget of $10-$50 is advised for a Google Ads campaign 
4. The average cost-per-click (CPC) for Google Ads is $1-$2
5. The typical CPC for the Google Search Network is $1-$2
6. The average CPC for the Google Display Network is $1 or less 

Why advertise on the Google Search Network?

Despite the fact that Google Ads can produce excellent results, you must evaluate the expense. Because Google Ads allows you to set your budget and bids, as well as alter them at any moment, advertising on Google is cost-effective for many firms.
With these stats you may learn more about the effectiveness of paid ads:

1. Google's return on investment (ROI) is 8:1 — or $8 for every $1 spent
2. The typical ad spend for small-to-midsized enterprises is $9000-$10,000
3. A daily budget of $10-$50 is advised for a Google Ads campaign
4. The average cost-per-click (CPC) for Google Ads is $1-$2
5. The typical CPC for the Google Search Network is $1-$2
6. The average CPC for the Google Display Network is $1 or less

Why advertise on the Google Display Network?

You may advertise on the Google Display Network in addition to the Google Search Network. This ad network provides your business with access to nearly all internet buyers.
It's also ideal for sophisticated advertising methods such as remarketing. These five Google Ads stats will give you a better understanding of the Google Display Network's power:

1. The Google Display Network covers 90% of internet users.
2. The Google Display Network offers 8 different sorts of advertisements
3. The Google Display Network is made up of over 2 million websites
4. Display advertisements are used by 55% of businesses
5. The average CTR for the Google Display Network is 35%

Start creating your first Google ad by looking beyond Google Ads data.

Or get in touch with one of our experts and get a free consultation for your business.