Author - Iustina Carja

We all know the importance of a good SEO strategy. Studies have shown that 61% of marketers named SEO a priority in their business, and understanding how to optimize your website and content, helps you stay at the top of searches. 

LinkedIn has developed into a formidable marketing and sales tool for B2B companies, exceeding the level of job search engines. It is a gold mine if you work in B2B; in this article, we will show you why. 

In the world of PPC, machine learning and automation might be somewhat frightening. These advanced technologies may eliminate human-run campaigns in favor of robots, who will never be able to scale a campaign and will certainly lack the "human touch." Although exact results dictate all PPC campaigns, there must be a[...]

Content Marketing is one of the essential parts of every company, regardless of industry or activity. A strong content strategy is guaranteed to help you drive traffic, increase conversions, and establish your brand online.

A Google Ads campaign's success extends much beyond the number of ad views or clicks. When you want to generate leads, sales, and other conversions, you need to know what happens when a user clicks on your ad.

Most consumers no longer pay attention to the constant barrage of advertisements from conventional outbound marketing methods. By providing consumers with valuable content and answers, inbound marketing has a greater chance of creating new leads or closing existing ones than outbound marketing. In addition, a current[...]

We now have more ways than ever to communicate with customers and potential clients. Competitiveness has increased as a result. There is a lot of information about your products and services, as well as the competitors, on search results pages and social networking sites. With so many alternatives accessible in[...]