Author - Iustina Carja

Your business-to-business (B2B) company connects with potential clients through your website, email newsletters, and in-person events like trade shows and conferences. But what about audio? According to the Pew Research Center, over 30% of Americans have listened to at least one podcast in the past month—that’s over[...]

YouTube's influential global audience is Google's second most popular search engine. With the proper ad targeting, businesses may reach practically any audience they'd like.

The last few years have been quite an exciting time for data-driven marketers, with the ability to continually refine audience segmentation and targeting and take advantage of the advanced functionality available in marketing automation platforms. 

According to a study by American Business Media, B2B advertisers plan to increase their spending on digital advertising in the coming year, especially in search engine optimization and display ads.

Today’s businesses are not willing to wait for a company to reach out with the information they need to make a decision; they’re going to look for it! This is excellent news for marketers because once you’ve defined the right marketing tactics and optimized your website and content, you can conceivably gain a steady[...]

One of the best-known ways to increase sales and traffic is using Google search ads. These factors have contributed considerably to its popularity increase as a marketing method. However, overseeing a campaign like this one can be difficult and time-consuming. You may have heard of Google Ads Smart Bidding if you're[...]

The successes and failures of today's fast-paced business environment mean that an annual or even longer-term business plan is outdated. By developing an agile strategic plan and employing technology and tools, your company will become more productive and high-performing cost-effectively and efficiently. To keep in[...]

This is the moment you've been waiting for—you've built a successful company and are now promoting your products and services to the customer! Despite this, you can't help but notice that your website isn't attracting as much traffic as you had hoped. Describe your business in detail, so there are no unanswered[...]

Starting with the Hummingbird update, the way the search engine produced query results was changed. As a result of the algorithm update, Google can now understand search queries with more nuance and closeness to human thought. Before the release of Hummingbird, Google's search results would always provide a precise[...]

Your landing page is designed for a specific purpose, and the main objective is to convert visitors into leads. But until this action is reached, there are a few steps to consider. You've come to the right place if you're looking for innovative solutions to have a landing page that attracts conversions for your B2B[...]