Tag - Digital marketing

Marketers are responsible for giving potential customers all the information they need to make a purchase decision, maintaining brand awareness during the consideration phase, and being prepared to close the deal at the moment of decision. Building relationships with leads needing more time to buy is an ongoing[...]

Welcome to our latest deep-dive into the world of digital marketing - today, we're focusing on Midjourney, a revolutionary tool that leverages AI to create stunning visuals for various business uses. Whether you're a marketer, a business owner, or an entrepreneur, understanding how to maximize the potential of[...]

2023 is poised to be a year of immense transformation for marketers. Artificial intelligence (AI) has become integral to the marketing technology stack. That’s why in 2023, marketers will exert maximum effort to connect with their desired audiences as the demand for innovative and dynamic innovations has reached[...]

It's a question that Loredana Niculae, CEO of NNC and B2B Academy coach, addressed during her talk at the 12th edition of Business Days. She shared some insights about what drives clients' loyalty, how much the sales and marketing process count in the client's stay-or-go decision, and many more new and exciting trends.

Content Marketing is one of the essential parts of every company, regardless of industry or activity. A strong content strategy is guaranteed to help you drive traffic, increase conversions, and establish your brand online.

Never has been a better time than now to focus on your inbound strategies, including B2B blogging. Let's take a deeper dive into How to Get More Traffic in 2022 for your B2B blog. 

With over 4 billion people worldwide accessing the internet, not only that you want to drive traffic to your website, but you also promote[...]

In B2B marketing, it is essential to increase lead generation and to have an optimized marketing funnel. A relevant demand generation program is the key to accomplishing these goals since such a function enhances all the touchpoints your business will have with its stakeholders. 

The world is evolving and changing in irreversible ways. From increasing demands from tech-savvy customers to integrating automation in business operations, both organizations and employees need to acquire new skills to adapt to this landscape permanently.

Data is the fuel in today’s society. From market insights to customer behavior, companies use business analytics and intelligence to not only target their customers better but to gain a deeper understanding of their actions. Since social and digital marketing has become the norm for interacting with customers,[...]

Investing in a marketing automation platform is a big decision for your business. As the head marketing leader, your performance, and perhaps career, depends on how well you set-up and manage your marketing technology and automation.