Creating a successful marketing plan for 2023 can be a daunting task. It starts with careful consideration of your company's goals and objectives. A thorough understanding of the various KPIs that you need to measure is the next step.
15
Dec
7 Ways to Optimize Your Lead Generation Process for More Leads
Lead generation is one of the most important aspects of any B2B business. So, understanding the lead generation process and optimizing is essential. This blog post will look at the various components of the lead generation process. It will also provide tips and best practices to help you get more leads and convert[...]
3
Nov
What's Next in Digital Marketing?
It's a question that Loredana Niculae, CEO of NNC and B2B Academy coach, addressed during her talk at the 12th edition of Business Days. She shared some insights about what drives clients' loyalty, how much the sales and marketing process count in the client's stay-or-go decision, and many more new and exciting trends.
19
Oct
The Power of AI: A Guide On How to Reach More Prospects
As a marketer, you're probably familiar with the power of automation in your workflow and how you can easily set up alerts on your favorite keyword searches and get notified when someone writes about them. With the power of AI, you can automatically categorize prospects based on their data profiles or use machine[...]
12
Oct
B2B Marketing Tips That Help You Drive Leads on LinkedIn
LinkedIn is one of the best free marketing tools to drive leads and close sales. However, with so many businesses using the platform, it can be hard to stand out from the crowd. Here are some B2B marketing tips to help you make the most of your efforts on LinkedIn and drive more sales through the platform.
27
Sep
Improve Your Ad Rank Without Increasing Bids
Whether we’re talking about websites or ads, placing higher on the search engine results page (SERP) becomes an important goal of any SEO or PPC campaign. After all, a higher rank means a higher click-through rate (CTR). Hence, gaining better visibility and potential leads.
20
Sep
B2B Marketing Frameworks that Work: 4 Best Practices
In our search for a business-to-business marketing strategy with a high return on investment, we tried a variety of technologies and frameworks. Some of the frameworks were already popular; others, even though they were less well-known, proved to be a real surprise. We analyzed corporate B2B marketing frameworks and[...]
20
Sep
Best Practices That Help You Write Amazing Webinar Titles
Webinars are currently one of the most affordable ways to sell your company online because they can instantly generate leads and sales and reach hundreds or thousands of people at once. A recent report showed that webinar activities increased by 167% in just one year, with 42% of marketers that hosted webinars in[...]
25
Aug
Best Practices For B2B Retargeting And Remarketing
According to a study by American Business Media, B2B advertisers plan to increase their spending on digital advertising in the coming year, especially in search engine optimization and display ads.
3
Aug
Strategies That Will Succeed In B2B Marketing In The Coming Years
The successes and failures of today's fast-paced business environment mean that an annual or even longer-term business plan is outdated. By developing an agile strategic plan and employing technology and tools, your company will become more productive and high-performing cost-effectively and efficiently. To keep in[...]
