As a marketer, you're probably familiar with the power of automation in your workflow and how you can easily set up alerts on your favorite keyword searches and get notified when someone writes about them. With the power of AI, you can automatically categorize prospects based on their data profiles or use machine[...]
B2B Marketing Tips That Help You Drive Leads on LinkedIn
LinkedIn is one of the best free marketing tools to drive leads and close sales. However, with so many businesses using the platform, it can be hard to stand out from the crowd. Here are some B2B marketing tips to help you make the most of your efforts on LinkedIn and drive more sales through the platform.
Improve Your Ad Rank Without Increasing Bids
Whether we’re talking about websites or ads, placing higher on the search engine results page (SERP) becomes an important goal of any SEO or PPC campaign. After all, a higher rank means a higher click-through rate (CTR). Hence, gaining better visibility and potential leads.
B2B Marketing Frameworks that Work: 4 Best Practices
In our search for a business-to-business marketing strategy with a high return on investment, we tried a variety of technologies and frameworks. Some of the frameworks were already popular; others, even though they were less well-known, proved to be a real surprise. We analyzed corporate B2B marketing frameworks and[...]
Best Practices That Help You Write Amazing Webinar Titles
Webinars are currently one of the most affordable ways to sell your company online because they can instantly generate leads and sales and reach hundreds or thousands of people at once. A recent report showed that webinar activities increased by 167% in just one year, with 42% of marketers that hosted webinars in[...]
Best Practices For B2B Retargeting And Remarketing
According to a study by American Business Media, B2B advertisers plan to increase their spending on digital advertising in the coming year, especially in search engine optimization and display ads.
Strategies That Will Succeed In B2B Marketing In The Coming Years
The successes and failures of today's fast-paced business environment mean that an annual or even longer-term business plan is outdated. By developing an agile strategic plan and employing technology and tools, your company will become more productive and high-performing cost-effectively and efficiently. To keep in[...]
5 Tips To Craft The Perfect LinkedIn Strategy For Your B2B business
LinkedIn has developed into a formidable marketing and sales tool for B2B companies, exceeding the level of job search engines. It is a gold mine if you work in B2B; in this article, we will show you why.
Smart Ways to Plan Your B2B Marketing Budget
Getting the B2B marketing budget right is an aspect that all companies should look into, regardless of their size. Paying attention to how each marketing dollar is spent eventually makes the difference between a positive and a negative ROI. In the case of new campaigns, where there’s no historical data to rely on,[...]
Best Types of Google Ads in 2022
When you put a query into the Google search bar, you've probably seen the usual text ad that appears at the top of the Google results page. The Google Search Network relies heavily on text adverts, which are referred to as "text ads." They may be quite powerful and are an important part of the marketing mix for many[...]