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Telemarketing does not have the best reputation among a marketer’s tools; and many people think that telemarketing is the same as telesales, but it’s not.

Startup Weekend is a global grassroots movement dedicated to aspiring entrepreneurs (developers, business people, marketers). In just 54 hours, a group of people learn the basics of founding a startup and how to develop the best strategy meant to successfully launch a product or service.

Once social media channels took over the online environment, marketers realized that they needed to start creating compelling content presented in a variety of forms, types and shapes – blogs, interviews, videos, podcasts and photos. But, these were not enough, and a while later, infographics entered the stage.

More and more companies, from the largest corporations to SMEs, realize the necessity of an online presence in order to develop their businesses. The blog is one of the best online tools that can help any start-up or well-positioned business to attract new customers or develop a closer relationship with those who[...]

Customers are becoming more aware, circumspect and more careful when it comes to spending and investing their budgets. Now that social media and the online environment allow us to know everything about the products and services, the selling tactics change.

Real-Time Marketing (RTM) is about reacting quickly to current events and using them into your own marketing strategy. A great example of RTM is Oreo’s “You can still dunk in the dark” tweet as a response to the Super Bowl power outage that  generated more than 15.000 retweets.

Real-Time Marketing (RTM) is about reacting quickly to current events and using them into your own marketing strategy. A great example of RTM is Oreo’s “You can still dunk in the dark” tweet as a response to the Super Bowl power outage that  generated more than 15.000 retweets.