Blog

When you have a small business, whether you are an entrepreneur or an independent contractor, you need a B2B marketing plan that will help you run your business on a daily basis. This plan doesn’t have to be a very elaborate one and is also not a strict one. However, it should contain specific key information that[...]

Many companies that are changing their priorities, expanding, or, on the contrary, are narrowing their activity, look at outsourcing as an effective method to cut costs. One of the departments that companies outsource more and more often lately is marketing. Outsourcing allows companies to focus more on developing[...]

Although some people fear the media as a potential enemy, it can prove a very powerful ally if your B2B marketing team knows how to approach it strategically. Answering some key questions, a B2B marketing expert will be able to build a strategy to help you collaborate effectively with the media specialists so that[...]

As any marketing field, B2B marketing has also to deal with customer’s complaints. An impressive number of products and services providers are irritated by the complaints received from their customers, considering them offences or, worse, reasons to end relationships with those customers.

It has become common knowledge that the success of a B2B contact campaign can be broken down into three primary components:

Companies all over the world have dramatically changed their acquisition process and their workflow. 10 years ago, people were only buying from 9 to 5, during office hours; the office spaces were usually private, and mostly cubicles; and the most common information resources were usually newspapers, magazines, TV and[...]

Study: Educating clients, main priority for over 90% of IT&C companies

Study: Educating clients, main priority for over 90% of IT&C companies

It is summer, and we thought it may be useful to get back to basis for some light reading and remind ourselves about the benefits of marketing outsourcing.