Blog

It has become common knowledge that the success of a B2B contact campaign can be broken down into three primary components:

Companies all over the world have dramatically changed their acquisition process and their workflow. 10 years ago, people were only buying from 9 to 5, during office hours; the office spaces were usually private, and mostly cubicles; and the most common information resources were usually newspapers, magazines, TV and[...]

Study: Educating clients, main priority for over 90% of IT&C companies

Study: Educating clients, main priority for over 90% of IT&C companies

It is summer, and we thought it may be useful to get back to basis for some light reading and remind ourselves about the benefits of marketing outsourcing.

Many B2B companies have turned their backs on social media marketing. However, they have to realize that things have changed. Social media is a never-ending and shifting landscape. If your business never engages in experimenting, then it will never leave its comfort zone - you might as well hang a “Closed” sign on[...]

“How do I get more visitors on my website? I need more traffic!” This is perhaps the most common question we get from our clients.