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Success in today’s volatile business environment requires access to human resources that are well-trained in current practices across all marketing disciplines. However, companies must focus on their current activities, and often cannot focus on adopting the latest marketing tactics. Outsourcing the marketing function[...]

B2B lead-generation is not mass marketing. In order to get results, simplicity is the key: ask simple questions, know simple facts and perform simple actions, but with a high impact.

Alliances and partnerships between IT companies are collaborative agreements in which all participants concede to achieve a common goal. Alliances are becoming more popular as businesses seek new ways of collaboration to accelerate growth. According to a recent PWC survey, US CEOs are seeking more of these types of[...]

Alliances and partnerships between IT companies are collaborative agreements in which all participants concede to achieve a common goal. Alliances are becoming more popular as businesses seek new ways of collaboration to accelerate growth. According to a recent PWC survey, US CEOs are seeking more of these types of[...]

In 2013, Gartnerpredicted a 5.4 percent compound annual growth rate (CAGR) in the global outsourcing market through 2017.The IT services market in North America should see a bit more activity, growing by a 6 percent CAGR through 2017. Even though the IT outsourcing boom is slowing down, the competition remains strong

When you have a small business, whether you are an entrepreneur or an independent contractor, you need a B2B marketing plan that will help you run your business on a daily basis. This plan doesn’t have to be a very elaborate one and is also not a strict one. However, it should contain specific key information that[...]

When you have a small business, whether you are an entrepreneur or an independent contractor, you need a B2B marketing plan that will help you run your business on a daily basis. This plan doesn’t have to be a very elaborate one and is also not a strict one. However, it should contain specific key information that[...]

Many companies that are changing their priorities, expanding, or, on the contrary, are narrowing their activity, look at outsourcing as an effective method to cut costs. One of the departments that companies outsource more and more often lately is marketing. Outsourcing allows companies to focus more on developing[...]

Although some people fear the media as a potential enemy, it can prove a very powerful ally if your B2B marketing team knows how to approach it strategically. Answering some key questions, a B2B marketing expert will be able to build a strategy to help you collaborate effectively with the media specialists so that[...]

As any marketing field, B2B marketing has also to deal with customer’s complaints. An impressive number of products and services providers are irritated by the complaints received from their customers, considering them offences or, worse, reasons to end relationships with those customers.