The “do-it-yourself” (DIY) trend has been growing in the last few years. This approach is because people want to save money and do things themselves, gaining a self-efficiency feeling that most of us lack nowadays. This growth is due mainly to the rise of social media.
The rise and rise of DIY and social media
The “do-it-yourself” (DIY) has become a growing trend in the last few years. People want to save money and to do things themselves, gaining a self-efficiency feeling that most of us seem to lack nowadays. This growth is mostly due to the rise of social media. People have become more and more resourceful when it comes[...]
Best B2B Facebook Marketing Tips
Every B2B marketer knows it’s a must to include Facebook in their social media strategy but more than often they seem to struggle to get results from a business page. That’s because they often approach it as a personal profile, when, in fact, it should be approached as an extension of their company website and blog.
The top social networks for business
Nowadays, every company owner knows you cannot afford not to embrace social media. The question is how to do it in order to really get the most out of it. There are so many social platforms across the web, that it’s becoming harder and harder to keep track of them and to be able to exploit their true value. People[...]
The top social networks for business
Nowadays, every company owner knows you cannot afford not to embrace social media. The question is how to do it in order to really get the most out of it. There are so many social platforms across the web, that it’s becoming harder and harder to keep track of them and to be able to exploit their true value. People[...]
Do you write effective calls-to-action?
The call to action (CTA) is the makes it or breaks it element of your content marketing strategy. Its effectiveness will establish the visitor’s level of engagement with your company/organization.
How to drive higher conversions to your Landing Page
This question is on the lips on every marketer out there. Driving higher conversion rates for our clients highly depends on the effectiveness of the landing page itself. There aren’t any 100% failed proof recipes, but there are a couple of things you should keep in mind to make sure you’re not pulling the rug from[...]
Get the most out of LinkedIn Groups
Linkedin it’s one of the most important B2B social networks out there. It offers you great opportunities to really get to know and engage your targeted audience, especially using Linkedin Groups.
How to gain subscribers via inbound marketing
The main idea behind Inbound Marketing is to help your prospects find you, learn about you, even before they decide they need you. The awareness you will create via organic search will later translate into brand preference and ultimately, into leads and revenue.
B2B Social Media Marketing Strategies That Work
Social media marketing is gaining more and more influence in this “over-communicated society”, as organizations all across the world start using it as an alternative to traditional marketing. But most of the time, a mix between the two works best. Social media marketing is a great new way to help you spread the word[...]