We can notice that a company needs one form or another of marketing to put itself out there in the market and drive sales for the business, but the question that many entrepreneurs are still pondering over is: should I have an in-house team or an external marketing team? The answer to this depends on many things and [...]
30
Sep
How much does an in-house marketing team cost?
You are aware that marketing as a support function can bring value to your business, but you are not sure what are the costs of growing an in-house marketing team? We will help you understand this issue better, by covering 3 main aspects in this article:
11
Sep
Employer Branding Strategy: who owns the responsibility?
Many markets are nearing their full employment, therefore talent scarceness is more and more acute according to Manpower Group in 2018. Considering the challenge of finding, attracting and retaining a skilled workforce for a company nowadays, employer branding has become a necessity. Designing and implementing a[...]
