Author - Anca Nichita

More and more companies, from the largest corporations to SMEs, realize the necessity of an online presence in order to develop their businesses. The blog is one of the best online tools that can help any start-up or well-positioned business to attract new customers or develop a closer relationship with those who[...]

Customers are becoming more aware, circumspect and more careful when it comes to spending and investing their budgets. Now that social media and the online environment allow us to know everything about the products and services, the selling tactics change.

Real-Time Marketing (RTM) is about reacting quickly to current events and using them into your own marketing strategy. A great example of RTM is Oreo’s “You can still dunk in the dark” tweet as a response to the Super Bowl power outage that  generated more than 15.000 retweets.

Real-Time Marketing (RTM) is about reacting quickly to current events and using them into your own marketing strategy. A great example of RTM is Oreo’s “You can still dunk in the dark” tweet as a response to the Super Bowl power outage that  generated more than 15.000 retweets.

It is a truth universally acknowledged that every sales process has to start with creating a new connection with a potential customer, and this is particularly true for B2B sales. For some years now, social media has created the perfect environment to foster meaningful connections with our target audience.

From working on hundreds of campaigns for our clients, we’ve noticed that most of them see telemarketing as an isolated activity. However, to deliver results, telemarketing is much more effective if it’s closely integrated with related activities. Maximum benefits must be extracted from the best point about[...]