Tag - Social media

Nowadays, every company owner knows you cannot afford not to embrace social media. The question is how to do it in order to really get the most out of it. There are so many social platforms across the web, that it’s becoming harder and harder to keep track of them and to be able to exploit their true value. People[...]

Nowadays, every company owner knows you cannot afford not to embrace social media. The question is how to do it in order to really get the most out of it. There are so many social platforms across the web, that it’s becoming harder and harder to keep track of them and to be able to exploit their true value. People[...]

This question is on the lips on every marketer out there. Driving higher conversion rates for our clients highly depends on the effectiveness of the landing page itself. There aren’t any 100% failed proof recipes, but there are a couple of things you should keep in mind to make sure you’re not pulling the rug from[...]

The main idea behind Inbound Marketing is to help your prospects find you, learn about you, even before they decide they need you. The awareness you will create via organic search will later translate into brand preference and ultimately, into leads and revenue.

In this age of social media and instant communication, a business’ image can be exponentially enhanced, or irreversibly damaged, in a matter of seconds. One of the best ways a company can maintain its online reputation is through customer feedback on its social media channels. A Twitter, Facebook, or LinkedIn account[...]

In this age of social media and instant communication, a business’ image can be exponentially enhanced, or irreversibly damaged, in a matter of seconds. One of the best ways a company can maintain its online reputation is through customer feedback on its social media channels. A Twitter, Facebook, or LinkedIn account[...]

B2B marketing is all about focus and careful targeting and although the advent of the Internet and the rise of social media has had a profound impact on the marketing landscape, this one fact remains true: focus and careful targeting is what makes a B2B campaign successful.

The website looks great. It’s fresh, clean, well organized, and gives prospects direct and not overly complicated access to all the information they could possibly want. To the mix, you have added a blog, which is frequently updated, at least once a week, but usually more often. The website also has a great resources[...]