As a B2B tech company owner, the challenge of maintaining relevance and a competitive edge in an ever-evolving market landscape is real. More than ever, businesses are seeking effective ways to drive growth, streamline operations, and make data-driven decisions. One answer to these pressing issues lies in[...]
23
Jun
Fractional AI CMOs: the Solution to Sarah's Challenge
In today's fierce business world, a compelling brand narrative and strategic marketing are pivotal to success. This notion rings true for our protagonist, Sarah, the founder of a B2B tech startup. She’s leading a team of committed professionals, developing software solutions that cater specifically to small and[...]
13
Jun
What is a Fractional AI CMO?
As we navigate the world of digital marketing, there's no escaping the mention of artificial intelligence (AI). AI has redefined and reshaped traditional marketing approaches, proving to be a game-changer. One particular role that has sparked intrigue and curiosity is that of the AI CMO, or to be more specific, the [...]
12
Jun
Mastering Midjourney: Your Ultimate Guide to Generating Business Images
Welcome to our latest deep-dive into the world of digital marketing - today, we're focusing on Midjourney, a revolutionary tool that leverages AI to create stunning visuals for various business uses. Whether you're a marketer, a business owner, or an entrepreneur, understanding how to maximize the potential of[...]
8
Jun
The need to know: marketing trends from HubSpot from AI to Z
2023 is poised to be a year of immense transformation for marketers. Artificial intelligence (AI) has become integral to the marketing technology stack. That’s why in 2023, marketers will exert maximum effort to connect with their desired audiences as the demand for innovative and dynamic innovations has reached[...]
29
May
A Guide to critical KPIs for CMOs
If you're navigating the world of marketing, you've likely heard the term CMO or Chief Marketing Officer. CMOs are specialists that have key positions in a marketing team, with responsibilities ranging from overseeing marketing initiatives to managing branding, customer relations, and more. Today, we are going to see[...]
19
May
Growth Potential: How to Hire a Fractional AI CMO ?
As businesses increasingly embrace the power of AI technology in their marketing strategies, the role of a Fractional AI Chief Marketing Officer (CMO) has emerged as a valuable asset. A Fractional AI CMO brings a unique blend of technical expertise and a strategic perspective to help businesses grow and thrive in[...]
