2023 is poised to be a year of immense transformation for marketers. Artificial intelligence (AI) has become integral to the marketing technology stack. That’s why in 2023, marketers will exert maximum effort to connect with their desired audiences as the demand for innovative and dynamic innovations has reached[...]
29
May
A Guide to critical KPIs for CMOs
If you're navigating the world of marketing, you've likely heard the term CMO or Chief Marketing Officer. CMOs are specialists that have key positions in a marketing team, with responsibilities ranging from overseeing marketing initiatives to managing branding, customer relations, and more. Today, we are going to see[...]
19
May
Growth Potential: How to Hire a Fractional AI CMO ?
As businesses increasingly embrace the power of AI technology in their marketing strategies, the role of a Fractional AI Chief Marketing Officer (CMO) has emerged as a valuable asset. A Fractional AI CMO brings a unique blend of technical expertise and a strategic perspective to help businesses grow and thrive in[...]