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“If you live your life on Facebook or Twitter, then you are the right person for us”.  As I am a true Internet addict, this tweet caught my attention and eventually led to my joining the newAD team.

[Bucharest, September 29, 2009] - Marketing services for software and IT services industry will reach a volume of approximately 30 million euros in 2009. The amount represents 5% of the market volume, which is estimated at 590 million euros in 2009, according to NNC Services, Romanian consulting company in marketing[...]

NNC Services has achieved an average growth of 43% in new business opportunities for Romanian IT outsourcing companies

Recession has come as a strong incentive for companies to  understand more than ever the importance of customer loyalty and word-of-mouth, and to create strategies to ensure they come out of this downturn with good results, profit even. Especially in B2B, there are three main tools that you can use to make sure that[...]

Can B2B marketing be fun and creative? The idea came to me to write about it because at newAD we are now talking to one of our clients, an IT company, to use viral campaigns as part of their marketing plan. With viral marketing, online campaigns get a life of their own, because, if the spot is both funny and witty,[...]

Numerous clients and colleagues ask me what they should do about marketing these days, because they find it a very hard job to market and sell even the best imaginable product or service, in this bad economy. As far as sales are concerned, cycles are much longer and actually closing a contract lasts twice as longer[...]

Numerous clients and colleagues ask me what they should do about marketing these days, because they find it a very hard job to market and sell even the best imaginable product or service, in this bad economy. As far as sales are concerned, cycles are much longer and actually closing a contract lasts twice as longer[...]

28th May, 2009 – NNC Services announces the opening of its US office at the beginning of June. The company will provide business consulting, marketing outsourcing and lead generation services for B2B companies operating on the North-American market, or for those companies who wish to expand their business into this[...]

B2B budgets are going down, and still CFOs wonder what is the next process for which they should cut down on their expenses. Now more than ever, they want to see those results that justify the expense. If you are a CMO who wants to keep the CFO happy, what can you do? You must provide the hard fact “evidence” that the[...]

Being in the lead generation industry myself, I am curious what the competition is doing. Since „classical” sales methods don’t seem to work so effectively in the last few months, it seems that lead-gen activities are the last resort for some companies to stay alive. However, you should be very careful with selecting[...]