The social media explosion we have seen in the past few years means that now this is the place where people are. From humble beginnings, small places for friends to connect or reconnect, swap and share news, information, photos and videos, it has grown into a huge environment, being one of the main means for social[...]
3 New Concepts for Public Relations in the Digital Era
The World is changing. We hear this all the time. But the World has been in constant change, so why do we hear this more and more now? The answer is that we, the people living today, are the lucky ones to live through a period of many and rapid changes, not seen since the Industrial Revolution era. And the reason for[...]
It’s summertime – What’s a B2B marketer to do?
Summer can be a difficult season for B2B marketers. For start, everyone seems to be on holiday and even if they aren’t yet they are thinking about it. Businesses usually delay making major purchasing or partnership decisions, waiting for the fall when their staff is back and functioning at full capacity.
3 Important Steps in B2B Internet Marketing
Like any other type of marketing, Internet Marketing starts with developing a strategy. We still need to plan, budget, and define objectives and targets. All the fundamentals apply but in a way Internet has revolutionized B2B marketing as some things have become easier.
B2B lead-generation – not flashy but gets results, especially outsourced
An outsourced lead generation department can bring with up to 43% better results.
NNC Services Opens A New Office In Iasi
Bucharest, June 23, 2011. NNC Services, a B2B marketing company that specializes in services for the IT&C field, announces the opening of a new office in Iasi. This office aims to be more like a market research and lead generation center of excellence that should fulfill the Bucharest office activities, focused mainly[...]
Content Marketing - The Fairy Godmother of New Business Opportunities
Consumers have become totally impassive to traditional marketing. Agile marketers understand that there has to be a better way to engage customers, since traditional marketing is becoming less and less effective.
Social media marketing on the rise! Can B2B handle it?
Social media marketing takes over the Internet. It is an undeniable fact. And it brings an extended package of challenges for the B2B sector: