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Social media marketing is gaining more and more influence in this “over-communicated society”, as organizations all across the world start using it as an alternative to traditional marketing. But most of the time, a mix between the two works best. Social media marketing is a great new way to help you spread the word[...]

Analyze what your competition is doing, then do better.  Better still, do something different.

B2B marketing is all about focus and careful targeting and although the advent of the Internet and the rise of social media has had a profound impact on the marketing landscape, this one fact remains true: focus and careful targeting is what makes a B2B campaign successful.

The website looks great. It’s fresh, clean, well organized, and gives prospects direct and not overly complicated access to all the information they could possibly want. To the mix, you have added a blog, which is frequently updated, at least once a week, but usually more often. The website also has a great resources[...]

Sometimes associated with online reputation, personal branding means mostly being different and standing out from the crowd by identifying and articulating a unique value proposition.

In the beginning of each year our tendency is to analyze what was good or not so good in the social media world the previous year to know what to expect during the following months. Let’s see what the new social trends are and what to look for from social networking in 2012:

For most of us social media has become a way of life. We drink our morning coffee while checking our Facebook page, we go to work and look for potential business partners on LinkedIn, and before buying something we read customers’ opinions posted on brand pages.