Blog

“Content is king.” Anyone familiar with B2B marketing knows this mantra, which has continued to gain significance over the past few years.  Content marketing is one of the fastest, if not the fastest, growing sectors of the marketing industry today.  According to a study conducted last year by the Content Marketing[...]

“Content is king.” Anyone familiar with B2B marketing knows this mantra, which has continued to gain significance over the past few years.  Content marketing is one of the fastest, if not the fastest, growing sectors of the marketing industry today.  According to a study conducted last year by the Content Marketing[...]

In this age of social media and instant communication, a business’ image can be exponentially enhanced, or irreversibly damaged, in a matter of seconds. One of the best ways a company can maintain its online reputation is through customer feedback on its social media channels. A Twitter, Facebook, or LinkedIn account[...]

In this age of social media and instant communication, a business’ image can be exponentially enhanced, or irreversibly damaged, in a matter of seconds. One of the best ways a company can maintain its online reputation is through customer feedback on its social media channels. A Twitter, Facebook, or LinkedIn account[...]

Social media marketing is gaining more and more influence in this “over-communicated society”, as organizations all across the world start using it as an alternative to traditional marketing. But most of the time, a mix between the two works best. Social media marketing is a great new way to help you spread the word[...]

Analyze what your competition is doing, then do better.  Better still, do something different.

B2B marketing is all about focus and careful targeting and although the advent of the Internet and the rise of social media has had a profound impact on the marketing landscape, this one fact remains true: focus and careful targeting is what makes a B2B campaign successful.