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Over the past few years, marketing automation software has exhibited explosive growth and become established as a must-have resource for marketers.  This August, Raab Associates released a report stating, “Revenues for B2B marketing automation systems will grow 60% to reach $525 million in 2012,” building off of an[...]

When marketers discuss their social marketing efforts, one term is always at the center of the conversation: ROI. How can I get the most out of my Facebook activity? How do I convert a Twitter follower into a customer? How do I even know my audience is truly interested in what I am talking about? You’ll often hear[...]

When marketers discuss their social marketing efforts, one term is always at the center of the conversation: ROI. How can I get the most out of my Facebook activity? How do I convert a Twitter follower into a customer? How do I even know my audience is truly interested in what I am talking about? You’ll often hear[...]

It sometimes feels like there is a new “can’t miss” social media-marketing tool popping up every day.  New websites, applications, and technologies often seem promising at their outset, and then fizzle out just as quickly as they arrived.  The Gartner Hype Cycle explains this process as the transition from “the peak of[...]

It sometimes feels like there is a new “can’t miss” social media-marketing tool popping up every day.  New websites, applications, and technologies often seem promising at their outset, and then fizzle out just as quickly as they arrived.  The Gartner Hype Cycle explains this process as the transition from “the peak of[...]

A common sentiment amongst marketers in the IT sector is that B2B companies do not need to consider branding a priority.  People in this school of thought see developing a brand as a B2C activity. Geoffrey Moore, a highly respected voice in the tech community, goes as far as to say that describing companies such as[...]

“Content is king.” Anyone familiar with B2B marketing knows this mantra, which has continued to gain significance over the past few years.  Content marketing is one of the fastest, if not the fastest, growing sectors of the marketing industry today.  According to a study conducted last year by the Content Marketing[...]

“Content is king.” Anyone familiar with B2B marketing knows this mantra, which has continued to gain significance over the past few years.  Content marketing is one of the fastest, if not the fastest, growing sectors of the marketing industry today.  According to a study conducted last year by the Content Marketing[...]

In this age of social media and instant communication, a business’ image can be exponentially enhanced, or irreversibly damaged, in a matter of seconds. One of the best ways a company can maintain its online reputation is through customer feedback on its social media channels. A Twitter, Facebook, or LinkedIn account[...]

In this age of social media and instant communication, a business’ image can be exponentially enhanced, or irreversibly damaged, in a matter of seconds. One of the best ways a company can maintain its online reputation is through customer feedback on its social media channels. A Twitter, Facebook, or LinkedIn account[...]