Blog

Email campaigns can be among the most effective tools in a marketer’s arsenal. However, they can just as easily be the source of great frustration. As spam filters improve and the public becomes more conditioned to delete any email from an unknown source, marketers must continue to tweak and adapt their strategy.[...]

Earlier this week, I discussed the importance of storytelling in B2B marketing content.  One area of storytelling that I briefly touched upon was product positioning. I’d like to further explore that subject, in particular, how product positioning and messaging impact the effectiveness of your marketing campaigns.

In a survey published last year, B2B marketers were asked what they considered, “the three most important elements of effective content?” The number one answer, by a resounding margin (nearly thirty percent), was, “Engaging and compelling storytelling.” The second-most oft-cited challenge for content creators?[...]

The term “Customer Experience” (CE) can elicit skepticism within some B2B companies.  Most B2B products, services, and solutions lack the “sexy” nature of consumer offerings, leading some marketers to believe that devoting resources towards the “experience” is a misappropriation. Accenture has found that, “Nearly half[...]

The term “Customer Experience” (CE) can elicit skepticism within some B2B companies.  Most B2B products, services, and solutions lack the “sexy” nature of consumer offerings, leading some marketers to believe that devoting resources towards the “experience” is a misappropriation. Accenture has found that, “Nearly half[...]

The following post is a guest blog from our friends at Software Advice. We found their research on B2B Marketing and Software Selection quite interesting, and hope you do too!

Twitter can be a difficult nut to crack for many community managers.  The site has shown continual growth in terms of both daily users and tweet volume. While this is great news for those who subscribe to the mantra, “be where your audience is,” it also means that you are competing with a LOT of noise for a user’s[...]

An online forum can be an incredibly valuable resource for a community manager. Traditional forums, as well as sites such as Quora and Reddit, often have members who are amongst the most passionate and knowledgeable in their field of interest. Search something online, and there is bound to be a forum devoted to it.[...]

2012 is officially in the books. The holiday season has come to a close. Time to get back to reality. Over the past few weeks, community managers may have noticed a drop-off in user engagement. As people continue to come back to their routine activities on their laptops, tablets, and smart phones, community managers[...]

In 2012, we saw social media continue its immersion into the traditional marketing activities for businesses of all sizes, industries, and locations. Companies continue to adopt and adapt to the ever-growing influence social media has on the average individual’s life; while concurrently, technology improves and[...]