In today's fierce business world, a compelling brand narrative and strategic marketing are pivotal to success. This notion rings true for our protagonist, Sarah, the founder of a B2B tech startup. She’s leading a team of committed professionals, developing software solutions that cater specifically to small and[...]
13
Jun
What is a Fractional AI CMO?
As we navigate the world of digital marketing, there's no escaping the mention of artificial intelligence (AI). AI has redefined and reshaped traditional marketing approaches, proving to be a game-changer. One particular role that has sparked intrigue and curiosity is that of the AI CMO, or to be more specific, the [...]
29
May
A Guide to critical KPIs for CMOs
If you're navigating the world of marketing, you've likely heard the term CMO or Chief Marketing Officer. CMOs are specialists that have key positions in a marketing team, with responsibilities ranging from overseeing marketing initiatives to managing branding, customer relations, and more. Today, we are going to see[...]
19
Jan
Google Ads: Common Traps You Want to Avoid
Google Ads is an important part of content marketing. Like with any content marketing tool, Google Ads’ goal is to reach your specific customers, bypassing any third-party media, and providing relevant content for them.
19
Aug
Inbound vs. Outbound: stats and figures
Any company understands the importance of marketing for both its visibility and long-term growth. But taking the right decisions to develop the right marketing strategy for a company can be challenging. HubSpot offers a comprehensive report on the current state of inbound marketing and sales strategy, which you can[...]
17
Jul
Email Marketing Tips & Tricks
An Email Marketing Campaign is a suite of emails meant to communicate with your subscribers and potential customers. As an essential part of Inbound Marketing, Email Campaigns engage the clients with company’s activity and products. Periodically messages on certain topics, sent at the right time, catch the audience’s[...]
4
Jul
Drip Marketing and Its Magic Wand
Imagine Drip Marketing as a wizard who drops periodic emails with the right message to the right person at the right time. As part of the big picture called marketing automation, drip email marketing offers a different, more efficient perspective, from classic, manually written emails.
18
Jun
5 Ways to Drive More Leads to your B2B Website
Every company has a website now, but not many get the full ROI out of it. How can you change that? There are a few necessary steps that any B2B company should take into account when they decide to invest time and resources to start generating leads on their websites. Step by step we will talk about each and one of[...]
13
Aug
How can marketing outsourcing be beneficial for your company?
It is summer, and we thought it may be useful to get back to basis for some light reading and remind ourselves about the benefits of marketing outsourcing.
18
Mar
Romanian Marketing Agency featured on leading US business radio show
During their visit to USA last week, our own Loredana Niculae (CEO) and Oana Burghelea (COO), were invited to one of the hottest Social Media radio shows, Desocial Strategies, hosted by Jeffrey DeSocio on one of the leading online business radios in US, UR Business Network.
