Author - Loredana Niculae

Every year the CEO hands down the revenue goals in the annual business plan. Everyone scrambles to make the figures, but nobody seems to take the time to think about what shaped those decisions.

Every year the CEO hands down the revenue goals in the annual business plan. Everyone scrambles to make the figures, but nobody seems to take the time to think about what shaped those decisions.

...even if you’re quite busy dealing with the mighty crisis! J Which is perfectly understandable, since the CRISIS is everywhere on the news and in the papers, as if it were another self for the business people. Seriously now, it seems like the only preoccupation of the media and of the business environment is to[...]

Are you having a hard time keeping up the newly emerged technologies when you need to manage instant Web updates? Or when you have to efficiently distribute tones of e-mails to clients or stakeholders and communicate through text messages to critical audiences? With the constant evolution of social media it has become[...]

Are you having a hard time keeping up the newly emerged technologies when you need to manage instant Web updates? Or when you have to efficiently distribute tones of e-mails to clients or stakeholders and communicate through text messages to critical audiences? With the constant evolution of social media it has become[...]

As if people weren’t annoyed enough with the image of happy, shining employees in all TV commercials, you can see, even these days, that some companies try to display the same immaculate image, as if nothing was wrong on the labor market these days.

I’m sure all of you are looking for a gateway to save the sales results you’ve had so far, and get through 2009 without any major turmoil. Today, marketing outsourcing has become an essential aspect of business strategies and has very good potential to help you get through the crisis and still have good business[...]

I’m sure all of you are looking for a gateway to save the sales results you’ve had so far, and get through 2009 without any major turmoil. Today, marketing outsourcing has become an essential aspect of business strategies and has very good potential to help you get through the crisis and still have good business[...]

As we kick off 2009, one thing is clear: We're entering an entirely new era for marketers. Right now, prospects want to make every purchase a safe one. That means they'll rely on companies or brands they know and trust. Closing sales will require a stronger emphasis on tactics that let you relate to customers one to[...]

We have heard about popular marketing buzzwords, such as "customer centric", "low-hanging fruit" or even "viral marketing" but these buzzwords do not necessarily represent effective marketing themes or stories. A book that further discusses this issue is “Beyond Buzz: The Next Generation of Word-of-Mouth Marketing”.[...]