Author - Loredana Niculae

Here are three things you have to know about negative feedback and customer complaints.

Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.

It has become common knowledge that the success of a direct mail campaign can be broken down into three primary components:

In over 10 years of working in an IT-related field I've seen major progress in company images, external and internal partnerships, even in the way companies promote themselves. A single chapter remains overlooked: the price!!!

This marketing tip is different from the ones about strategic planning and focuses on minor actions, which can have great impact on marketing and sales. It refers to corpoate presentations, in particular the famous slide-shows or Power Points.

This marketing tip is different from the ones about strategic planning and focuses on minor actions, which can have great impact on marketing and sales. It refers to corpoate presentations, in particular the famous slide-shows or Power Points.

Tough the analysis of competition is important, it's just as important to choose the examples to fallow. You'd be amazed to discover that others before you have been facing, 90% of the time, the same challenges you have to overcome, the same problems you come across, and some dealt with them successfully. Thus, all[...]

Marketing systems that generate guaranteed sales results (II)

There’s so much literature about customer segmentation, that I had to fight with myself to actually write about this and not just dump a page full of links on this topic J But then, I pulled myself to it because segmentation does not work properly with many projects. Why? Because some “minor” detail will accidentally[...]