Author - Anca Nichita

In his book “Purple Cow: Transform Your Business by Being Remarkable”, Seth Godin says that the key to success is to find a way to stand out, to be remarkable. The most memorable and successful marketing campaigns create emotions and bonds with their audiences.

In his book “Purple Cow: Transform Your Business by Being Remarkable”, Seth Godin says that the key to success is to find a way to stand out, to be remarkable. The most memorable and successful marketing campaigns create emotions and bonds with their audiences.

Since Facebook introduced the Like button in 2010, getting likes from users has become social marketing’s Holy Grail. Companies were now able to easily communicate with their fans, on their own turf,  without spending virtually any money.

An old Chinese curse says “May you live in interesting times” and surely no one can deny that current developments in technology qualify as interesting. As a result, it’s not easy being a start-up – around 60% see their 3^rd birthday and only 35 % get to 10 years old (according to studies from the US Bureau of Labor[...]

An old Chinese curse says “May you live in interesting times” and surely no one can deny that current developments in technology qualify as interesting. As a result, it’s not easy being a start-up – around 60% see their 3^rd birthday and only 35 % get to 10 years old (according to studies from the US Bureau of Labor[...]