18
May
Arnia
By Digital Marketing, Lead Generation, PR Communication, Content Marketing
The Client
Arnia is an Eastern European software development company providing technology services that makes companies more profitable and productive. Arnia Software specializes in a variety of software technologies like web, mobile, database, Microsoft and open source.
CHALLENGES
- The client didn’t have a well defined marketing strategy.
- They had expertise in some new technologies, like semantic web, and they wanted to find new opportunities for sales in this area.
- They wanted partnerships with software development companies for portals, ecommerce websites and SaaS applications outsourcing.
- CUBRID, their in-house Database Management System, needed intensive promotion.
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