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Artificial Intelligence (AI) is no longer a concept from the future, but a tangible and impactful part of our present, especially in the world of B2B marketing. It's safe to say that the application of AI in this sphere has revolutionized several aspects, one of the most significant being customer segmentation. But[...]

Artificial Intelligence (AI) continues to be a topic of discussion, largely due to the effect it has had on the way strategies are now executed and put into action. But what makes it so important? AI's significance lies not just in its technological prowess but also in its strategic application by specialists.

For[...]

As the use of Artificial Intelligence (AI) becomes more widespread across different industries, its impact in the marketing landscape is becoming increasingly evident. With its promising capabilities, such as predictive analytics and personalized customer experiences, AI presents an exciting opportunity for marketers.[...]

We understand that making a business decision can be challenging, especially when it comes to implementing new technology. Here, we address the five most common objections we encounter when discussing our Fractional AI CMO service, and we provide insight into why these concerns can be addressed.

In a world of uncertainty, one thing is for sure - marketing strategies continue to evolve at super high speed. The terms "Marketing Automation" and "AI CMO" (Artificial Intelligence Chief Marketing Officer) frequently come up in discussions, often interchangeably. However, while they both use technology to enhance[...]

Identifying high-value accounts is not only crucial but also the first step in developing a successful Account-Based Marketing (ABM) strategy. By focusing your marketing efforts on the accounts that are most likely to convert into customers, you can majorly improve your chances of achieving your marketing goals and [...]

If you own a business, you already know the power of social media. Today, there are around 4.70 billion active social media users. It's no longer optional for companies to use social media as a means of communication with and interaction with their customers. It has the potential to become indispensable in elevating[...]

We've debated a lot about AI lately and how it has opened up avenues for efficiency and precision that were previously unattainable. One such area where it proves to be invaluable is in conducting digital content audits. For Fractional CMOs aiming to align their content strategy with their marketing goals and boost[...]

The buzz of Artificial Intelligence (AI) has revolutionized various industries, and marketing is no exception. As a fractional CMO navigating the B2B landscape, using machine learning can help build a robust and effective content strategy. Here's a guide to understanding how this powerful technology can fuel your[...]

Without a doubt, the customer experience's future depends on generative AI. It's no longer a question of if you should look to automate your service; 88% of business owners say their clients' attitudes towards automation have improved over the past year.