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On Tuesday, I discussed ways businesses can take advantage of their channel partner relationship on social media. While that post was centered on brand marketing and awareness, today, I’d like to explore developing a reputation as a channel thought leader. A more individual-level effort, with the potential to be just[...]

On Tuesday, I discussed ways businesses can take advantage of their channel partner relationship on social media. While that post was centered on brand marketing and awareness, today, I’d like to explore developing a reputation as a channel thought leader. A more individual-level effort, with the potential to be just[...]

One of the most common pieces of advice businesses get when developing a social media strategy is: “Don’t ignore the word social.” Social networking sites are inherently about exchanging and sharing not only our own ideas, but those of individuals and groups around us, as well. Despite this well-established truth,[...]

When Facebook purchased the photo-sharing site Instagram earlier this year for one billion dollars, they certainly earned their fair share of sideways glances from the business community. One billion dollars for an app that lets you add filters to photos? Talk about an, “I wish I’d thought of that,” moment. However,[...]

If you stopped somebody on the street and asked them what “gamification” meant, it would be a safe to assume their answer might involve teenage boys playing Xbox in a basement. Odds are, terms such as “marketing” or “customer engagement” would not be in their description. Despite the lack of public understanding[...]

In our last blog post, we discussed the important role that social proof can play in a purchasing decision. In particular, explaining the significance of content such as testimonials and case studies. Despite the effective, persuasive nature of content pieces such as these, user generated content lags behind[...]

Is your business “keeping up with the Joneses?” While we normally relate to this idiom in situations such as purchasing a car or a new flat-screen TV, it applies to your professional life as well, even if you don’t realize it. If businesses are unsure of what to do in a situation, they will often look to the actions[...]

As much as businesses like to believe they have a great deal of control over the public perception of their brand, the fact is that is not always the case. No matter how well your company does, there will always be critics and detractors. In an online environment where a negative review can be distributed and shared[...]

Two weeks ago, LinkedIn introduced a new feature where its users can now “follow” the activity of influential thought leaders without being in the individual’s LinkedIn connection network. Influencers can easily integrate YouTube and SlideShare content into their postings, creating the potential for a more personal,[...]

Over the past few years, marketing automation software has exhibited explosive growth and become established as a must-have resource for marketers.  This August, Raab Associates released a report stating, “Revenues for B2B marketing automation systems will grow 60% to reach $525 million in 2012,” building off of an[...]