Blog

The space in between Thanksgiving and New Years can sometimes seem like “no man’s land” for a B2B marketer. While the holiday season brings an avalanche of business and buzz to the B2C sector, many in the B2B sphere have an almost totally opposite experience. It’s feeling like your sales cycle will never progress,[...]

The phrase “Inbound Marketing” entered the business lexicon less than a decade ago, but its guiding principals have already had a profound impact on the way businesses promote themselves and attract new customers. The term, credited to HubSpot’s Brian Halligan, has gained traction and prominence as the Internet and[...]

If you manage your company’s Facebook page, over the past few months you may have noticed a sizable drop-off in both your profile’s reach and engagement. You may have asked yourself, “Did my posts really become that much less interesting, practically overnight?” The good news is that, no, your audience did not[...]

If you manage your company’s Facebook page, over the past few months you may have noticed a sizable drop-off in both your profile’s reach and engagement. You may have asked yourself, “Did my posts really become that much less interesting, practically overnight?” The good news is that, no, your audience did not[...]

You may not have noticed, but our world is growing more and more mobile. As technologies develop and devices shrink, for better or worse, the way we communicate and interact continues to change. Keeping someone’s undivided attention for more than sixty seconds is now considered a small victory by even the most[...]

A few months ago, Twitter announced it was partnering with Nielsen to develop Twitter Surveys. Currently, this feature is in beta testing, with the plan being to release it to the general public early next year. This news marks a concrete commitment from Twitter towards further establishing the site as a useful[...]

Earlier this summer, Twitter reportedly reached a registered user base of half a billion people. In total, users tweet over 400 million times a day. With numbers such as these, it is clear that getting your company’s profile and tweets in front of a wider audience is absolutely possible, but it’s no easy task. Recent[...]

Unlike, unfriend, unfollow. Three words that no social marketer wants to hear, but ones that are difficult to avoid. Let’s face it; our attention spans are not what they used to be. That fact, combined with the hundreds and hundreds of content producers competing for your audience’s attention, means most businesses[...]

Over the past few weeks, we’ve explored the impact a thought leadership strategy can have on an individual’s career and reputation.  Today, I’d like to explore some of the benefits that can be enjoyed by a thought leader’s entire company.

Getting your ideas out into the world has never been easier.  However, getting your ideas to stand out has never been more challenging. In the pre-Internet age, getting your name and thoughts established meant a great deal of public speaking engagements, face-to-face networking, and business card exchanges. You could[...]