Tag - Blog

We have heard about popular marketing buzzwords, such as "customer centric", "low-hanging fruit" or even "viral marketing" but these buzzwords do not necessarily represent effective marketing themes or stories. A book that further discusses this issue is “Beyond Buzz: The Next Generation of Word-of-Mouth Marketing”.[...]

In over 10 years of working in an IT-related field I've seen major progress in company images, external and internal partnerships, even in the way companies promote themselves. A single chapter remains overlooked: the price!!!

This marketing tip is different from the ones about strategic planning and focuses on minor actions, which can have great impact on marketing and sales. It refers to corpoate presentations, in particular the famous slide-shows or Power Points.

This marketing tip is different from the ones about strategic planning and focuses on minor actions, which can have great impact on marketing and sales. It refers to corpoate presentations, in particular the famous slide-shows or Power Points.

Tough the analysis of competition is important, it's just as important to choose the examples to fallow. You'd be amazed to discover that others before you have been facing, 90% of the time, the same challenges you have to overcome, the same problems you come across, and some dealt with them successfully. Thus, all[...]

Marketing systems that generate guaranteed sales results (II)

There’s so much literature about customer segmentation, that I had to fight with myself to actually write about this and not just dump a page full of links on this topic J But then, I pulled myself to it because segmentation does not work properly with many projects. Why? Because some “minor” detail will accidentally[...]

There’s so much literature about customer segmentation, that I had to fight with myself to actually write about this and not just dump a page full of links on this topic J But then, I pulled myself to it because segmentation does not work properly with many projects. Why? Because some “minor” detail will accidentally[...]

Every so often I get clients wanting the moon for their business… isn’t the marketing consultant’s purpose you’ll ask? Well if you start from “underground” it’s gonna be a bit more difficult to reach the moon, especially when you’re not sure where exactly you at are within this distance.