A common sentiment amongst marketers in the IT sector is that B2B companies do not need to consider branding a priority. People in this school of thought see developing a brand as a B2C activity. Geoffrey Moore, a highly respected voice in the tech community, goes as far as to say that describing companies such as[...]
29
Aug
Two Websites That Can Help Your Content Stand Out
“Content is king.” Anyone familiar with B2B marketing knows this mantra, which has continued to gain significance over the past few years. Content marketing is one of the fastest, if not the fastest, growing sectors of the marketing industry today. According to a study conducted last year by the Content Marketing[...]
29
Aug
Two Websites That Can Help Your Content Stand Out
“Content is king.” Anyone familiar with B2B marketing knows this mantra, which has continued to gain significance over the past few years. Content marketing is one of the fastest, if not the fastest, growing sectors of the marketing industry today. According to a study conducted last year by the Content Marketing[...]
27
Aug
Three Essential “Don’ts” for Dealing with Feedback on Social Media
In this age of social media and instant communication, a business’ image can be exponentially enhanced, or irreversibly damaged, in a matter of seconds. One of the best ways a company can maintain its online reputation is through customer feedback on its social media channels. A Twitter, Facebook, or LinkedIn account[...]
27
Aug
Three Essential “Don’ts” for Dealing with Feedback on Social Media
In this age of social media and instant communication, a business’ image can be exponentially enhanced, or irreversibly damaged, in a matter of seconds. One of the best ways a company can maintain its online reputation is through customer feedback on its social media channels. A Twitter, Facebook, or LinkedIn account[...]
