Author - Robert Wilber

In our last blog post, we discussed the important role that social proof can play in a purchasing decision. In particular, explaining the significance of content such as testimonials and case studies. Despite the effective, persuasive nature of content pieces such as these, user generated content lags behind[...]

Is your business “keeping up with the Joneses?” While we normally relate to this idiom in situations such as purchasing a car or a new flat-screen TV, it applies to your professional life as well, even if you don’t realize it. If businesses are unsure of what to do in a situation, they will often look to the actions[...]

As much as businesses like to believe they have a great deal of control over the public perception of their brand, the fact is that is not always the case. No matter how well your company does, there will always be critics and detractors. In an online environment where a negative review can be distributed and shared[...]

Two weeks ago, LinkedIn introduced a new feature where its users can now “follow” the activity of influential thought leaders without being in the individual’s LinkedIn connection network. Influencers can easily integrate YouTube and SlideShare content into their postings, creating the potential for a more personal,[...]

Over the past few years, marketing automation software has exhibited explosive growth and become established as a must-have resource for marketers.  This August, Raab Associates released a report stating, “Revenues for B2B marketing automation systems will grow 60% to reach $525 million in 2012,” building off of an[...]

Over the past few years, marketing automation software has exhibited explosive growth and become established as a must-have resource for marketers.  This August, Raab Associates released a report stating, “Revenues for B2B marketing automation systems will grow 60% to reach $525 million in 2012,” building off of an[...]

When marketers discuss their social marketing efforts, one term is always at the center of the conversation: ROI. How can I get the most out of my Facebook activity? How do I convert a Twitter follower into a customer? How do I even know my audience is truly interested in what I am talking about? You’ll often hear[...]

When marketers discuss their social marketing efforts, one term is always at the center of the conversation: ROI. How can I get the most out of my Facebook activity? How do I convert a Twitter follower into a customer? How do I even know my audience is truly interested in what I am talking about? You’ll often hear[...]

It sometimes feels like there is a new “can’t miss” social media-marketing tool popping up every day.  New websites, applications, and technologies often seem promising at their outset, and then fizzle out just as quickly as they arrived.  The Gartner Hype Cycle explains this process as the transition from “the peak of[...]

It sometimes feels like there is a new “can’t miss” social media-marketing tool popping up every day.  New websites, applications, and technologies often seem promising at their outset, and then fizzle out just as quickly as they arrived.  The Gartner Hype Cycle explains this process as the transition from “the peak of[...]