Author - Adina Boanta

Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters[...]

B2B companies are constantly looking for new prospects that can benefit from their services. As a result, lead generation is one of the most critical and challenging B2B pursuits. BtoB Magazine surveyed US B2B marketers and found that in 2013, generating more leads remained their top challenge, cited by 60% of[...]

The rapid spreading of mobile devices and the photo editing tools that are easier and easier to use allowed us all to become publishers. Marketers in all industries noticed how much brand engagement they receive if they communicate with images rather than words. Visual content is on the rise since 2012 but in 2014 it[...]

In a global market dominated by large corporations and empowered customers, small and mid-sized enterprises (SMEs) are constantly trying to find new ways to stand out in the crowd and engage with their clients. Social media is a powerful branding tool and it’s essential to use it in the marketing mix. However, most[...]

2011 has been a great year for our team. We would like to use the opportunity and wish all of our partners and friends a Merry Christmas and a Happy New Year... in a very special way! Click Play on the video below and enjoy!

Consumers have become totally impassive to traditional marketing. Agile marketers understand that there has to be a better way to engage customers, since traditional marketing is becoming less and less effective.