Tag - Blog

Unlike, unfriend, unfollow. Three words that no social marketer wants to hear, but ones that are difficult to avoid. Let’s face it; our attention spans are not what they used to be. That fact, combined with the hundreds and hundreds of content producers competing for your audience’s attention, means most businesses[...]

Over the past few weeks, we’ve explored the impact a thought leadership strategy can have on an individual’s career and reputation.  Today, I’d like to explore some of the benefits that can be enjoyed by a thought leader’s entire company.

Getting your ideas out into the world has never been easier.  However, getting your ideas to stand out has never been more challenging. In the pre-Internet age, getting your name and thoughts established meant a great deal of public speaking engagements, face-to-face networking, and business card exchanges. You could[...]

On Tuesday, I discussed ways businesses can take advantage of their channel partner relationship on social media. While that post was centered on brand marketing and awareness, today, I’d like to explore developing a reputation as a channel thought leader. A more individual-level effort, with the potential to be just[...]

On Tuesday, I discussed ways businesses can take advantage of their channel partner relationship on social media. While that post was centered on brand marketing and awareness, today, I’d like to explore developing a reputation as a channel thought leader. A more individual-level effort, with the potential to be just[...]

One of the most common pieces of advice businesses get when developing a social media strategy is: “Don’t ignore the word social.” Social networking sites are inherently about exchanging and sharing not only our own ideas, but those of individuals and groups around us, as well. Despite this well-established truth,[...]

When Facebook purchased the photo-sharing site Instagram earlier this year for one billion dollars, they certainly earned their fair share of sideways glances from the business community. One billion dollars for an app that lets you add filters to photos? Talk about an, “I wish I’d thought of that,” moment. However,[...]

If you stopped somebody on the street and asked them what “gamification” meant, it would be a safe to assume their answer might involve teenage boys playing Xbox in a basement. Odds are, terms such as “marketing” or “customer engagement” would not be in their description. Despite the lack of public understanding[...]

In our last blog post, we discussed the important role that social proof can play in a purchasing decision. In particular, explaining the significance of content such as testimonials and case studies. Despite the effective, persuasive nature of content pieces such as these, user generated content lags behind[...]

Is your business “keeping up with the Joneses?” While we normally relate to this idiom in situations such as purchasing a car or a new flat-screen TV, it applies to your professional life as well, even if you don’t realize it. If businesses are unsure of what to do in a situation, they will often look to the actions[...]