Tag - B2b marketing

Today, nobody can deny the power of the Internet. It is a huge network, keeping almost everyone connected and, following the ascent of mobile Internet access, this connection is almost continuous. So no business can ignore this direct and constant link to its customers and partners, current or potential, and here are[...]

Today, nobody can deny the power of the Internet. It is a huge network, keeping almost everyone connected and, following the ascent of mobile Internet access, this connection is almost continuous. So no business can ignore this direct and constant link to its customers and partners, current or potential, and here are[...]

The social media explosion we have seen in the past few years means that now this is the place where people are. From humble beginnings, small places for friends to connect or reconnect, swap and share news, information, photos and videos, it has grown into a huge environment, being one of the main means for social[...]

The World is changing. We hear this all the time. But the World has been in constant change, so why do we hear this more and more now? The answer is that we, the people living today, are the lucky ones to live through a period of many and rapid changes, not seen since the Industrial Revolution era. And the reason for[...]

Summer can be a difficult season for B2B marketers.  For start, everyone seems to be on holiday and even if they aren’t yet they are thinking about it.  Businesses usually delay making major purchasing or partnership decisions, waiting for the fall when their staff is back and functioning at full capacity.

Like any other type of marketing, Internet Marketing starts with developing a strategy.  We still need to plan, budget, and define objectives and targets. All the fundamentals apply but in a way Internet has revolutionized B2B marketing as some things have become easier.

An outsourced lead generation department can bring with up to 43% better results.

Consumers have become totally impassive to traditional marketing. Agile marketers understand that there has to be a better way to engage customers, since traditional marketing is becoming less and less effective.