Author - Robert Wilber

The following post is a guest blog from our friends at Software Advice. We found their research on B2B Marketing and Software Selection quite interesting, and hope you do too!

Twitter can be a difficult nut to crack for many community managers.  The site has shown continual growth in terms of both daily users and tweet volume. While this is great news for those who subscribe to the mantra, “be where your audience is,” it also means that you are competing with a LOT of noise for a user’s[...]

An online forum can be an incredibly valuable resource for a community manager. Traditional forums, as well as sites such as Quora and Reddit, often have members who are amongst the most passionate and knowledgeable in their field of interest. Search something online, and there is bound to be a forum devoted to it.[...]

2012 is officially in the books. The holiday season has come to a close. Time to get back to reality. Over the past few weeks, community managers may have noticed a drop-off in user engagement. As people continue to come back to their routine activities on their laptops, tablets, and smart phones, community managers[...]

In 2012, we saw social media continue its immersion into the traditional marketing activities for businesses of all sizes, industries, and locations. Companies continue to adopt and adapt to the ever-growing influence social media has on the average individual’s life; while concurrently, technology improves and[...]

The space in between Thanksgiving and New Years can sometimes seem like “no man’s land” for a B2B marketer. While the holiday season brings an avalanche of business and buzz to the B2C sector, many in the B2B sphere have an almost totally opposite experience. It’s feeling like your sales cycle will never progress,[...]

The phrase “Inbound Marketing” entered the business lexicon less than a decade ago, but its guiding principals have already had a profound impact on the way businesses promote themselves and attract new customers. The term, credited to HubSpot’s Brian Halligan, has gained traction and prominence as the Internet and[...]

If you manage your company’s Facebook page, over the past few months you may have noticed a sizable drop-off in both your profile’s reach and engagement. You may have asked yourself, “Did my posts really become that much less interesting, practically overnight?” The good news is that, no, your audience did not[...]

If you manage your company’s Facebook page, over the past few months you may have noticed a sizable drop-off in both your profile’s reach and engagement. You may have asked yourself, “Did my posts really become that much less interesting, practically overnight?” The good news is that, no, your audience did not[...]

You may not have noticed, but our world is growing more and more mobile. As technologies develop and devices shrink, for better or worse, the way we communicate and interact continues to change. Keeping someone’s undivided attention for more than sixty seconds is now considered a small victory by even the most[...]