Summer can be a difficult season for B2B marketers. For start, everyone seems to be on holiday and even if they aren’t yet they are thinking about it. Businesses usually delay making major purchasing or partnership decisions, waiting for the fall when their staff is back and functioning at full capacity.
7
Aug
3 Important Steps in B2B Internet Marketing
Like any other type of marketing, Internet Marketing starts with developing a strategy. We still need to plan, budget, and define objectives and targets. All the fundamentals apply but in a way Internet has revolutionized B2B marketing as some things have become easier.
29
Jul
B2B lead-generation – not flashy but gets results, especially outsourced
An outsourced lead generation department can bring with up to 43% better results.
