ABM defines the synergy between marketing and sales teams, capable of closing large and complex deals with a specific number of high-value accounts. The process of identifying these accounts adds an extra stage to the inbound marketing process, which is vital for an ABM approach.
During the last webinar, hosted in collaboration with Apeak Solutions and HubSpot, Ken Smith, VP of Digital Marketing, and Sophie Salzman, Principal Channel Account Manager, have answered a few essential questions concerning an ABM approach:
In this article, we want to give you a glimpse into the discussion from yesterday’s webinar, focused on HubSpot’s ABM features. If you’re interested in listening to this webinar, you can find the full recording on our YouTube channel.
That is one question that can be answered in detail by business experts who have already experienced what differences this approach made to their company. Nonetheless, you should count on ABM as a go-to strategy, especially if you find yourself in one of these scenarios:
If one of these scenarios speaks about your business, you will see that after integrating an ABM strategy, you will make the most of your marketing and sales efforts, by:
The increased use of new technologies helps digital marketers to execute their activities at a different level, with improved effectiveness. It is the case of account-based marketers, as well.
The right approach will help businesses everywhere to focus on accounts that have the potential to grow these businesses, and HubSpot’s ABM features is an excellent ally for implementing a successful account-based strategy.
Through HubSpot, account-based marketers can have a tailored approach, since they will be able to direct the effort to only a few selected prospects. And what is great about this platform is that you can personalize each one of your Inbound materials, from landing pages to emails or forms, resulting in high-quality customer experience.
Engaging with prospects and monitoring the results is also something that you will easily do through the HubSpot platform.
As a quick overview of the HubSpot’s ABM tool, here are three main features that users can find on their dashboard, and integrate it with their activities, to increase the marketing and sales performance:
If you are looking for more contextual information, you can look at the discussion from our last webinar, How HubSpot ABM Features Can Enable Your Business Growth.